Doritos had crashed the Super Bowl commercials for 10 years. Then we decided to crash the real thing with a stunt that nobody saw coming.

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Going into the big game, we had ALMOST secured all the seats we needed to create our 4 hour Doritos ad  With a handful of seats remaining, we sent teams to find the ticketholders before kickoff to orchestrate a trade for better seats. We somehow pulled it off.

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Kevin Koller Creative Director 

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