Somewhere along the way, adults decided the pressure to succeed; pressure to “play the right way,” the pressure to win, was more important than having fun. In 2019, only 1 in 10 kids find sports to be fun.
Nike challenged R/GA to develop a way to connect with the youth and encourage them to play.
Our small team, developed the concept, name, concepts, visual identity, and produced the first season. The PLAY LIST just finished it's sixth season. Watch them all here.
To ensure the show encourages behavior, we designed each episode to run on YouTube, and live as the first-ever Nike content to run on TikTok. The PLAYlist is the next step in Nike’s effort to empower the next generation of athletes and motivate play globally.
Role: Creative Director
Agency: R/GA
YouTube/ Sabrina CarpenterProject type
YouTube/ Taylor Swift TTPDProject type
Reddit/ Superb OwlProject type
NBA/ Jingle HoopsProject type
Slack/ This is How We WorkProject type
Reddit/ Up The VoteAdvertising
Ubisoft/ AlexiosProject type
Got Milk/ MootopiaProject type
Especial Served HereProject type
EA/ Me and MarshawnProject type
Roku/ OK, Roku does thatProject type
Reddit/ Dive Into AnythingProject type
Reddit/ Thanks to the IdiotsProject type
Doritos/ Bold SeatsProject type
Sprint/ Unlimited PlanProject type
Sprint/ CinemaProject type
Xfinity/ X-1 SportsProject type
Xfinity/ Competitive TVProject type
Sonic/ Amaze Your MouthProject type
Xfinity/ MetamorphosisProject type
Doritos Roulette LiveProject type
Volkswagen/ Safe HappensProject type
Sprint Cup Series Inaugural YearProject type
Personal ArtProject type
VW/ Jetta StereotypesProject type
XBox/ One X LaunchProject type
MINI/ Print ProjectsProject type
Miller Lite/ GHTProject type
