Redditors were shown the power of their vote, by placing their votes, in the context of real elections. The campaign proved that small groups of voters can actually make a big impact, by pairing reddit posts with real race results from our markets.
It didn't take long for the Reddit community to take notice. The billboards showed up on platform and reached the main page 8 times with over 800k upvotes from the community.
The campaign included online film.
And the Reddit community (of course) had a lot to say about the campagin.
Role: Creative Director
Agency: R/GA
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